PR Cases

Neymar at Disney

 

In December 2012 we were responsible for arranging soccer player Neymar's visit to Walt Disney World Resort and to define the media outlets to highlight that moment. Our team was also present at the trip.

 

  • Results:  15 posts on Neymar’s social media channels

  • Media coverage in websites and celebrity magazines Caras and Quem.

O Globo
O Globo

Caras magazine
Caras magazine

O Estado de S. Paulo
O Estado de S. Paulo

O Globo
O Globo

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Disney's New Fantasyland
 
  • Complete project in Dec 2012 involving different platforms such as radio, tv, print and online besides a top Brazilian celebrity

  • Cover stories in travel sections of the 3 top newspapers in Brazil;

  • Cover story and 10 pages in the most important celebrity magazine in Latin America;

  • TV story on the most traditional Sunday show at TV Globo, the biggest TV network in Brazil;

  • Cover of the major web portals.