Wolf Propaganda is a brazilian marketing agency specialized in the tourism and travel industry. It was founded in 1987 by Claudia Lobo, an experienced professional who believes in innovative strategies to achieve and surpass the client’s goals and wishes. Wolf Propaganda has worked with destinations, major theme attractions, hotels and resorts and rental car agencies for more than 25 years. Our unique integrated approach has yielded high-powered, highly proven results, in the travel and tourism industry and advertising.
Overall, our years of experience have created a bank of relationships that have proven instrumental in the flawless execution of our assignments in the brazilian market. These relationships have proven beneficial in performing key account functions such as gathering and analyzing market intelligence, creating co-op development programs, designing sales missions with partners in key markets, or keeping a pulse on the editorial environment when a significant event impacts the media coverage and market perception.
Wolf Propaganda counts on a multidisciplinary staff, ready to plan, create and develop ideas that sell, always focusing on the client. We are experts in Marketing, Advertising, Public Relations, Branding, Design, Creative and Communication seeking to overcome expectations through professional, creative and coherent work, establishing, in practice, the concept of integrated communication. Due to our deep understanding of the market, we are able to assure our clients wide penetration in all sections, operating within international norms and standards.
Founder & CEO
With more than 20 years of experience in Advertising, specialized in Tourism, she holds a B.S. degree in Propaganda, Advertising and Creation, with a specialization in Marketing at Universidade Mackenzie, post-graduate in Business Management at FAAP and MBA in Branding at Universidade Rio Branco.
Holds a B.S. in Advertising & Mkt from Universidade Cruzeiro do Sul. She has taken courses on tourism market and Design. She manages creative elements in the agency and also has direct contact with the clients.
Financial and Internal process
Jair Lobo is founder and partner of Wolf Propaganda together with his daughter Claudia Lobo. He is responsible for financial and internal processes of the company.
Design & Creativity
Graduated in Industrial Design at Mackenzie University, she accumulated experiences from TV network TV Cultura, where she commanded the creation of visual elements for the programs scenario.
Creusa da Silva
Systems Analyst graduated at Mackenzie University and postgraduate in Review and Administrative Solutions at FECAP. She is responsible for financial department as well as monitoring administrative solutions and human resources.
PR & Marketing
Graduated in Public Relations by the Methodist University of São Paulo (UMESP), with seven years of solid experience in brand and communications management considering all stakeholders, including the tourism industry. She has worked in leader companies in their segment: IBM, Energizer Holdings, Diageo and Grupo 3corações. At Wolf team Bruna is responsible for Public Relations, Marketing and Digital.